Ways I help my clients
Strategy
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Develop a brand proposition that expresses the company’s guiding ambition and the employees’ reason for belonging
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Develop a brand narrative and make it come alive so it can be translated into all internal and external communications and expressed by everyone in and out of the business
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Differentiate brands in a competitive or commoditized market
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Interventions to deliver new streams of revenue such as digital channels or strategic alliances
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Develop a brand portfolio strategy – prioritising product brands according to the business case
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Business strategy meets digital strategy: working from the ground up to ensure digital development goals reflect business and marketing strategy
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Develop integrated marketing and communications strategies across the organisation and across channels
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Digital evolution: recommendations for development of digital infrastructure, content marketing, SEO and paid media strategies
Performance
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Identify and overcome weaknesses in current strategy such as lack of financial basis, wrong strategic focus, reliance on existing channels
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Identify and overcome organisational working practices which hinder performance: structure; siloed workstreams; lack of integration; action before strategy
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Cascade strategy to flow through organisation by interpreting for departments, channels and audiences
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Enable integration through coordination of internal departments, systems and processes
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Exploitation of existing assets – unlocking value by applying new perspectives on owned collateral
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Identifying outsourcing opportunities to accelerate growth or change
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Make B2B and corporate communications as compelling and emotional as consumer communications