Janet Meadowcroft
I have enjoyed a career in Omnicom agencies, most recently as Director of Strategy & Planning for global marketing within the FleishmanHillard EMEA network. Here I worked in Brussels with global trade associations, NGOs and B2B corporations developing their brand narratives. I have experience in strategies for increasing visibility and selection of sustainable products for both B2B and B2C audiences.
My experience in global materials, chemicals, tech and energy
includes working with AkzoNobel, Amazon, ARLANXEO, ATAG, Bayer, Brookfield, DSM, IATA, JHAH, Novartis, Refinitiv, Siemens, TDMA, WFP, WORLDSTEEL, Zurich Insurance.
For B2C clients I have developed strategies for customer communications programmes, digital content infrastructure, content marketing and destination marketing. Clients I have worked with include: Boots The Chemist, DFDS, Dulux/AkzoNobel, Elvie, Harvey Nichols, Homebase, RSPB, Specsavers and SimplyHealth.
"As we were working on our Brand positioning campaign and navigating the strategy and expectations of the senior management, Janet was a guiding light throughout the process. Her contribution to the project allowed us to explore and define what was needed, and what required additional steps in order to make it a success."
Nina Romano
Global Head of Marketing Communications
DSM Protective Materials (Netherlands)
"Meeting Janet was of huge value to me. I was able to benefit from her wealth of experience in strategy and planning. Thanks to our collaboration, I built up a bank of knowledge and tools that I could share with my agency colleagues in Milan. Having the opportunity to work both in Italian and English very much facilitated this process."
Simona Staniscia
Creative Director
Omnicom Public Relations Group (Italia)